The New ghd air Professional Hairdryer

Hello! Today I am going to be sharing with you the latest product released by ghd called the 'ghd air professional hairdryer'. I thought that ghd would only specialised in hair straighteners but I recently found out that they have produced their first professional hairdryer, how exciting :) So I thought this news may interest those who use ghd hair straighteners, or don't but would like to try a different product from this highly-regarded brand (i.e. if you don't use a hair straightener). I'm not a current user though I have only heard good things about the brand from people around me. After all, ghd = good hair day!

The ever-so-glam Katy Perry is the brand ambassador and has been styled to follow the theme of ghd's latest campaign - The Little Mermaid. This lady does not fail to look amazing! I love the shade of her hair, it's absolutely gorgeous. It actually took me a while to realise that the hairdryer is actually in the picture. Can you spot it?

I was first notified of this new product via email of the press release and I had a look on the ghd website for some pictures of the hairdryer. I will share one from the website:

 With one of the two nozzles on

Credit: ghd

Credit: ghd

The word 'sleek' comes to mind when I see this hairdryer. This year marks ghd's 10th anniversary which is remarkable and for them to have finally launched a professional hairdryer is fantastic. It's great for people who don't need a hair straightener but have always wanted to test the quality of this brand. As for me, I have always wanted a ghd hair straightener so I hope to jump on the ghd bandwagon very soon!! I may think about investing in this hairdryer too in the future.

It probably seems like I'm getting a little ahead of myself but that's only because I've already read the press release and this hairdryer does seem amazing, no joke. If only I could test it out and review it for you guys haha! The functions and features are impressive:

• Powerful motor and Advanced Ionic Technology
  To deliver exceptionally fast drying styling which reduces frizz and a silkier, softer finish
  (I need this! My long hair needs more time blow-drying and I always get frizz. Silkier and softer hair? Yes please!)
• Cool shot button
  (The button allows for cool air to be blasted out for a quick style fix)
• Salon strength AC Motor
  (To give a more powerful drying compared to regular hairdryers)
• 2 concentrator nozzles
  (I find that most hairdryers come with one nozzle but this one comes with two to help create a wide variety of styles)
• Ergonomic design
  (Makes it suitable and easy for both left and right-handed user which also gives maximum control)

And one other feature that I noticed on the ghd website but not on the press release was that the power cable is 3 metres long! That would really allow you to move around while drying/styling your hair, that's a plus!

The last point I want to add is a line that I read from the press release:

Hailed as the 'Aston Martin of Haircare' ... ghd has transformed the style of women around the globe.

In case you weren't aware, an Aston Martin is a manufacturer of luxury sports cars and for a hair styling brand to be recognised at the same level, that's spectacular. And I can see how ghd's are the 'Aston Martin of Haircare' - I have seen them in numerous hair salons and used by hairdressers themselves. I am completely sold; I want a ghd now!

That's all for this post, hope it was an interesting read. Be sure to let me know if any of you are thinking of purchasing this hairdryer as I'd love to know how it works for you :)

[No 'questjen of the week' for this post - check my previous post for this week's questjen!]

♥ Jen

Disclaimer: This is a sponsored post. All opinions presented in this post are 100% honest.